Sam Lobley is an assurance partner at PwC with extensive experience working with ASX- and NASDAQ-listed clients, large multinationals and other high-growth companies across a range of industries including health, technology, media and consumer goods sectors. 

Sam is a client centric, pragmatic and commercially focussed partner with a passion for working alongside clients to manage risk and align activities to strategic objectives. Sam heads PwC’s Chief Financial Officer (CFO) Advisory practice, and leads a group of partners responsible for delivering finance transformation services and commercial finance solutions to corporate Australia.

This gives Sam insight into the latest innovative solutions to key commercial trends and brings this insight to interactions with all of his clients.

In addition to Sam’s client-facing roles, he is currently leading a working group with the Group of 100 to focus on the future of the finance profession. This team is focussed on equipping the CFO community with the insights and practical experiences needed to inspire, grow and develop the future leaders within the finance profession. Tertiary educated in England, Sam moved to Australia in 2004. Sam was appointed the RMH Board in 2021.